Apple Increases the Stakes in the Consumer Privacy Wars

Apple Increases the Stakes in the Consumer Privacy Wars

by | Jun 21, 2023 | Apple

Apple’s 2023 Worldwide Developers Conference generated a lot of news coverage because Apple unveiled its long-anticipated mixed reality headset, VisionPro. But the device won’t hit the market until 2024, and only early adopters with $3,500 to spare will use it...
Why College Athletes Are a Co-Branding Gold Mine

Why College Athletes Are a Co-Branding Gold Mine

by | Jun 12, 2023 | Branding

As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
Google Launches New Video Campaign Types

Google Launches New Video Campaign Types

by | May 31, 2023 | Google, YouTube

Nine out of 10 marketers use video as a marketing tool – an all-time high, according to HubSpot. Ninety six percent of marketers  — more than at any point in the past nine years — told HubSpot they see video as an “important part” of their marketing strategy. So it’s...