Advertising Powers Google’s Future

Advertising Powers Google’s Future

In recent weeks, we have seen a flurry of earnings announcements from the major digital advertising platforms, including the big three: Amazon, Facebook, and Google. Together these companies account for 62 percent of all digital ad spend, according to eMarketer....
YouTube Fights to Keep Its Platform Safe

YouTube Fights to Keep Its Platform Safe

YouTube once again finds itself in hot water. Recently, businesses such as Disney and Nestle pulled their ads from the platform after a concerned YouTuber called attention to the number of predatory comments and videos targeting children. In response, YouTube...
Get Ready for LinkedIn Live

Get Ready for LinkedIn Live

Live, from Sunnyvale, California: it’s LinkedIn Live! LinkedIn is rolling out a new feature that makes it possible for businesses and people to create live content. With LinkedIn Live, members of LinkedIn’s 562-million-strong community will be able to livestream...
Facebook Shares an Advertising Roadmap for 2019

Facebook Shares an Advertising Roadmap for 2019

Call it was the meltdown that wasn’t. As Facebook prepared to announce its quarterly earnings January 30, there was a lot of public speculation that its scandal-ridden year might finally scare away advertisers and members. The doubters were wrong. Here’s what Facebook...