Snapchat: The End Might Be Near

Snapchat: The End Might Be Near

Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, Snap, is scaring away investors. Its user base has plateaued. Each time Snapchat...
Get Ready for AI Everywhere

Get Ready for AI Everywhere

In 2019, artificial intelligence (AI) will make digital advertising more targeted, thanks in part to the efforts of Google. But marketers will need to invest more time and effort to make AI pay off. It’s clear that AI is essential to Google’s growth. In February 2018,...
A Reckoning for Facebook and Mark Zuckerberg?

A Reckoning for Facebook and Mark Zuckerberg?

One year ago, I predicted that Facebook could be facing a tough year due to the steady decline in users and the admission by former Facebook executives that the social media platform was designed to get its users addicted and was ripping apart the fabric of society....
Advertiser Q&A: Amazon Video Ads

Advertiser Q&A: Amazon Video Ads

Earlier this year, advertisers complained in a Digiday article that Amazon lacked a robust video ad platform, which made Amazon less attractive to Facebook and Google as an ad platform. Amazon must have been listening. The company launched video ads as part of a...