Why WhatsApp Matters to Advertisers

Why WhatsApp Matters to Advertisers

WhatsApp is one of the most rapidly evolving and exciting apps on the market. The platform recently launched several new features for iOS users, such as status search, notification extension, and suspicious link detection. And with more than 1.5 billion users,...
How Instagram Can Win More IGTV Fans

How Instagram Can Win More IGTV Fans

Instagram’s IGTV feature is off to a slow start. TechCrunch reported recently that IGTV, which allows people to upload lengthy videos in a mobile viewing format, has seen a noticeable decline in weekly installs since its June launch. As TechCrunch noted, “IGTV risks...
Google Ruffles Feathers with Suggested Search

Google Ruffles Feathers with Suggested Search

One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or car loans, Google suggests similar phrases or words that people are also using. It’s a great...
Why Facebook’s Woes May Have a Silver Lining

Why Facebook’s Woes May Have a Silver Lining

Last week I was surprised to receive both an email and phone call from a dedicated Facebook Ads representative interested in setting up a meeting to discuss my current Facebook Campaigns as well as future opportunities. On the surface, a call from a salesperson might...