Google Gets More Targeted with Audiences

Google Gets More Targeted with Audiences

Google continues to place more focus on audience-based targeting instead of keyword search. An example is the recent launch of the Home Owner Audience product. Home Owner Audience makes it possible for businesses to target ads to people looking for home services such...
Facebook Sees Success with Marketplace

Facebook Sees Success with Marketplace

Facebook has taken some lumps during a tumultuous year. After weeks of being dragged through the mud with scandals involving data privacy, the company suffered its worst day in its history as a publicly traded firm after announcing quarterly earnings that fell short...
Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...