7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period: Jerri DeVard, EVP, chief customer...
ARe You Ready for Augmented Reality?

ARe You Ready for Augmented Reality?

Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool used to engage shoppers throughout 2018.  Various apps and games are...
Why 2018 Is the Year of Influencer Outreach

Why 2018 Is the Year of Influencer Outreach

Influencer outreach took a major hit in 2017 through some dubious events such as the collapse of the Fyre Festival, which relied on influencer outreach to lure tourists to a disastrous music festival. But influencer outreach is alive and well and will continue to...