Three Trends from Black Friday Weekend 2019

Three Trends from Black Friday Weekend 2019

Black Friday weekend (aka Thanksgiving weekend) 2019 gave many retailers to celebrate. According to the National Retail Federation, a record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday, a 14 percent increase over 165.8 million in...
Why the Amazon/Sizmek Deal Matters

Why the Amazon/Sizmek Deal Matters

On May 31, Amazon said it will acquire assets from Sizmek, an advertising technology firm. The announcement consisted of three paragraphs with little detail. But the deal is valuable for Amazon as the company builds a stronger advertising platform to compete with...