How Brands Are Making Sweet Music on Spotify

How Brands Are Making Sweet Music on Spotify

Spotify is more than a popular, iconic streaming service. It’s a platform for businesses to reach an audience—specifically Millennials and Generation Z—through advertising. And there’s much to be learned from the brands that know how to do it right. Read on for some...
Why Digital Ad Spend Is on the Rise

Why Digital Ad Spend Is on the Rise

Digital advertising is not only growing, it’s becoming more mainstream. As noted in two recently published research reports, internet advertising spending is hitting record highs and is projected to soon exceed 50 percent of all advertising spend for the first time....
How to Advertise to Gen Z

How to Advertise to Gen Z

Generation Z is a fast-growing demographic, and savvy businesses are getting to know them and how to connect with them, as good marketers have done with generations that precede Gen Z, such as Millennials and Baby Boomers. Who makes up Gen Z, and why are they...
Why Advertisers Embrace Nostalgia Marketing

Why Advertisers Embrace Nostalgia Marketing

In Rob Sheffield’s autobiographical memoir, Love Is a Mix Tape, Sheffield observes, “I get sentimental over the music of the ‘90s. Deplorable, really. But I love it all. As far as I’m concerned the ‘90s was the best era for music ever, even the stuff that I loathed at...