How to Advertise to Gen Z

How to Advertise to Gen Z

Generation Z is a fast-growing demographic, and savvy businesses are getting to know them and how to connect with them, as good marketers have done with generations that precede Gen Z, such as Millennials and Baby Boomers. Who makes up Gen Z, and why are they...
Why Advertisers Embrace Nostalgia Marketing

Why Advertisers Embrace Nostalgia Marketing

In Rob Sheffield’s autobiographical memoir, Love Is a Mix Tape, Sheffield observes, “I get sentimental over the music of the ‘90s. Deplorable, really. But I love it all. As far as I’m concerned the ‘90s was the best era for music ever, even the stuff that I loathed at...
Why the Amazon/Sizmek Deal Matters

Why the Amazon/Sizmek Deal Matters

On May 31, Amazon said it will acquire assets from Sizmek, an advertising technology firm. The announcement consisted of three paragraphs with little detail. But the deal is valuable for Amazon as the company builds a stronger advertising platform to compete with...
How Verizon Media Is Evolving

How Verizon Media Is Evolving

Verizon Media (formerly known as Oath) is enduring a transition. But advertisers, especially business-to-business brands, should keep the company on their radar screens and be ready to act on some of the changes occurring at the subsidiary of Verizon Communications....