Four Great Holiday Ads You Need to See Right Now

Four Great Holiday Ads You Need to See Right Now

Brands face special challenges this year with holiday ads. How do you strike the right tone during a global pandemic? Is it OK to show people being together? As it turns out, people just want to see good holiday ads. A recent Ace Metrix report finds that ad campaigns...
The Consumer Privacy Rights Act: Advertiser Q&A

The Consumer Privacy Rights Act: Advertiser Q&A

The state of California has passed the Consumer Privacy Rights Act. This legislation allows consumers to prevent businesses from sharing personal information and limits businesses’ use of personal information including precise geolocation, race, ethnicity, and health...