How Generative AI Improves Customer Segmentation

How Generative AI Improves Customer Segmentation

Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true of businesses that have amassed first-party customer data...
Perplexity Embraces Ads and eCommerce

Perplexity Embraces Ads and eCommerce

If you’ve been talking about the future of search advertising with your colleagues, the name Perplexity has probably been coming up a lot lately. Backed by Jeff Bezos, Perplexity is an AI-powered search engine that uses large language models (LLMs) to provide direct,...
How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...
Meta’s AI Push on Facebook and Instagram

Meta’s AI Push on Facebook and Instagram

Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features that rely solely on AI to create content for both users and...
How to Benefit from Sora

How to Benefit from Sora

Earlier this year, I predicted that with the expansion of AI, we would see brands and content creators rely more on AI to create videos. Well, that day is here! On February 15, OpenAI previewed Sora, which makes it possible to create videos from text prompts:  ...