Why the Amazon/Sizmek Deal Matters

Why the Amazon/Sizmek Deal Matters

On May 31, Amazon said it will acquire assets from Sizmek, an advertising technology firm. The announcement consisted of three paragraphs with little detail. But the deal is valuable for Amazon as the company builds a stronger advertising platform to compete with...
Coming to the Amazon App: Video Ads

Coming to the Amazon App: Video Ads

As consumers increasingly shop online, Amazon’s app is a popular go-to destination, and the company is clearly paying heed. Recent Mobile Marketer and Bloomberg articles underscore Amazon’s sensitivity to consumer habits and the way the company is responding to what...
Alexa Stars in Amazon’s 2018 Earnings Announcement

Alexa Stars in Amazon’s 2018 Earnings Announcement

The conversation about the voice interface no longer focuses on whether we’re entering a voice-first world. The questions have quickly shifted to who will lead it and how soon using our voices to search for things and manage our lives will be as second nature as...
Advertiser Q&A: Amazon Video Ads

Advertiser Q&A: Amazon Video Ads

Earlier this year, advertisers complained in a Digiday article that Amazon lacked a robust video ad platform, which made Amazon less attractive to Facebook and Google as an ad platform. Amazon must have been listening. The company launched video ads as part of a...
Advertiser Q&A: Amazon Display Ads

Advertiser Q&A: Amazon Display Ads

All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under one offering, Amazon Advertising, to help businesses capitalize on the gushing river...
How to Succeed in Amazon’s World

How to Succeed in Amazon’s World

One of the most significant advertising stories of the year is the rise of Amazon as an ad platform. As we discussed on our blog earlier this year, Amazon’s advertising products have been enjoying phenomenal growth albeit off a much smaller base compared to Google and...