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Why Amazon and Facebook Are Catching up to Google

Why Amazon and Facebook Are Catching up to Google

by Kurt Anagnostopoulos | Apr 12, 2021 | Advertising, Amazon, Facebook, Google

The race to lead the online advertising market is getting tighter. According to a new report from eMarketer, Amazon Advertising and Facebook are catching up to Google’s share of the online advertising market. Let’s take a closer look. What eMarketer Reported eMarketer...
Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

by Héctor Ariza | Sep 2, 2020 | Advertising, Amazon, Facebook, Google

When Walmart recently announced that it was joining Microsoft in a bid for TikTok, the news had many people scratching their heads. But the bid makes perfect sense in context of Walmart’s growing online advertising business, an aspect of the Walmart empire that is...
It’s Amazon Advertising’s Year — So Far

It’s Amazon Advertising’s Year — So Far

by Mark Smith | Jul 1, 2020 | Amazon, Facebook, Google

Good news for Amazon. Bad news for Google. According to a new report from eMarketer, Amazon’s share of online advertising continues an upward trend. Google, by contrast, continues to lose marketshare. Read on to learn more. The What Amazon’s share of online...
Why Super Bowl 2020 Ads Humanized Voice Assistants

Why Super Bowl 2020 Ads Humanized Voice Assistants

by Taylor Hart | Feb 3, 2020 | Advertising, Amazon, Google

Last month on this blog I predicted that in 2020 we’d see companies such as Amazon and Google inject more personality in the way people interact with voice assistants. During the Super Bowl LIV advertising derby, I definitely saw some personality shining through with...
Why the Popularity of Amazon Alexa at CES 2020 Matters to Advertisers

Why the Popularity of Amazon Alexa at CES 2020 Matters to Advertisers

by Taylor Hart | Jan 14, 2020 | Amazon

The Amazon Alexa voice assistant cast a big shadow over CES 2020, the premier annual event for showcasing new consumer technology. Amazon demonstrated a number of product integrations with Alexa. They matter because they point to a possible way that Amazon could lead...
Amazon and Samuel L. Jackson: The Future of TTS Technology?

Amazon and Samuel L. Jackson: The Future of TTS Technology?

by Taylor Hart | Oct 1, 2019 | Amazon

As Samuel L. Jackson character Ray Arnold said in Jurassic Park, “Hold onto your butts,” because the iconic actor’s voice is coming to Alexa. Later this year you can enable Jackson’s voice to respond in different capacities: fill you in on the weather or play your...
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