Google Maps: Opportunities in Advertising

Google Maps: Opportunities in Advertising

Bloomberg’s recent article speculating that Google could make Google Maps a bigger advertising platform, just as Google has done with search in general, has created a stir. On the one hand, the promise of more advertising development on Maps has generated excitement...
Advertiser Q&A: Ad Customizers

Advertiser Q&A: Ad Customizers

An ad customizer is an incredibly helpful tool that makes it possible for a business to make fine adjustments to an ad while the ad is still live.  The Google ad customizer is especially useful. But many businesses are not aware of the ad customizer and how it can...
Google Makes Ads More Shoppable

Google Makes Ads More Shoppable

Google understands the power of images. To remain competitive with visual platforms such as Pinterest and Instagram, Google is introducing a feature called shoppable ads on Google Images. With this new format, shopping online through image search just became easier...