Why Google Brought Advertising to YouTube Shorts

Why Google Brought Advertising to YouTube Shorts

During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses offer advertisers a tremendous inventory for creating highly...
Google Analytics 4: Advertiser Q&A

Google Analytics 4: Advertiser Q&A

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace the current version of the popular web analytics service, known as Universal Analytics (UA). This news...
Who Wants to Play in Google’s Privacy Sandbox?

Who Wants to Play in Google’s Privacy Sandbox?

On March 31, Google shared an update on a number of consumer privacy initiatives under way as part of its Sandbox initiative. And advertisers are not completely onboard. What Google Announced Before we get to Google’s March 31 announcement, let’s set the stage with a...
Google’s Android Privacy Sandbox: Advertiser Q&A

Google’s Android Privacy Sandbox: Advertiser Q&A

Google recently announced that the company will enact a new consumer privacy measure that will affect users of Android devices. Let’s take a closer look at what Google announced and why the news matters to advertisers. What did Google announce? Google said the company...
True Interactive Named a 2022 Google Premier Partner

True Interactive Named a 2022 Google Premier Partner

You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the...