Google Gets More Targeted with Audiences

Google Gets More Targeted with Audiences

Google continues to place more focus on audience-based targeting instead of keyword search. An example is the recent launch of the Home Owner Audience product. Home Owner Audience makes it possible for businesses to target ads to people looking for home services such...
Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...
The Importance of Typography in Marketing

The Importance of Typography in Marketing

Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? We’ve often discussed on our blog the importance of using strong visuals. In addition, brands...
Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...