Four Ways Brands Earn Trust

Four Ways Brands Earn Trust

Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. Otherwise, people around the world wouldn’t be spending nearly $25 trillion in 2018 in...
Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...
Welcome to True Interactive!

Welcome to True Interactive!

By Kurt Anagnostopoulos and Mark Smith Welcome to a new era! Today we officially changed the KeywordFirst name to True Interactive. True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our...
7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period: Jerri DeVard, EVP, chief customer...