The Importance of Typography in Marketing

The Importance of Typography in Marketing

by | Jun 18, 2018 | Marketing

Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? We’ve often discussed on our blog the importance of using strong visuals. In addition, brands...
Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

by | Jun 7, 2018 | Marketing

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...
Four Ways Brands Earn Trust

Four Ways Brands Earn Trust

by | May 14, 2018 | Marketing

Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. Otherwise, people around the world wouldn’t be spending nearly $25 trillion in 2018 in...
Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

by | May 9, 2018 | Marketing

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...