SPOTLIGHT: Becoming a Digital Advertising Champion

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MarketingProfs logoDo you remember anyone who won an Olympic gold medal? Of course you do. Depending on your age, you might recall Bruce (now Caitlyn) Jenner (decathlon 1976), Joan Benoit Samuelson (1st women’s marathon, 1984), the Dream Team (USA men’s basketball 1992) or Usain Bolt (100 and 200 in both 2008 and 2012).

I certainly have some vivid memories of Olympic champions. Now, can you tell me who finished fifth? In any event … in any year. Can’t do it, can you?

Much the same can be said about search engine results. If your digital ad is not in one of the coveted top 3-4 spots in Google results, you might as well not be in the race.

In a recent article on MarketingProfs, “How to Win a Spot on the PPC Podium in the Olympics of Search,” I give tips that can help you be a medalist in the competitive digital advertising contest. Check it out to learn how to be strategic with your ads and messaging, get more specific with targeting, and take advantage of shopping improvements.

You may not make it onto a Wheaties box, but you’ll definitely improve your chances of bolstering your bottom line. Read the full article on Marketing Profs.