The Importance of Typography in Marketing

The Importance of Typography in Marketing

by | Jun 18, 2018 | Marketing

Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? We’ve often discussed on our blog the importance of using strong visuals. In addition, brands...
Four Ways Brands Earn Trust

Four Ways Brands Earn Trust

by | May 14, 2018 | Marketing

Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. Otherwise, people around the world wouldn’t be spending nearly $25 trillion in 2018 in...
Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

by | May 9, 2018 | Marketing

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...
7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

by | Mar 8, 2018 | Marketing

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period: Jerri DeVard, EVP, chief customer...