How Apple Will Grow Its Advertising Business

How Apple Will Grow Its Advertising Business

Apple changed the advertising industry when the company launched an important privacy control in 2021, Application Tracking Transparency (ATT).  ATT asks iPhone users to decide whether apps can track them across other applications and websites. After the introduction...
Where Amazon, Google, and Meta Are Headed

Where Amazon, Google, and Meta Are Headed

Technology earnings week is always watched closely. The rising and falling fortunes of Alphabet (Google), Amazon, Apple, Meta, and Microsoft have a direct impact on adjacent industries such as retail, advertising, and marketing. During a topsy turvy year such as 2022,...
Three Takeaways from Amazon Prime Day 2022

Three Takeaways from Amazon Prime Day 2022

Amazon has announced that Amazon Prime Day 2022 was the biggest Prime Day Event ever. Prime members purchased more than 300 million items worldwide during Prime Day 2022, which took place July 12-13. Amazon did not disclose sales results, but the 300 million items...