Why Amazon Is Bringing Advertisers to ChatGPT

Why Amazon Is Bringing Advertisers to ChatGPT

Amazon has struck a deal with OpenAI that lets advertisers buy ads in ChatGPT through Amazon’s advertising platform. As a result, Amazon becomes another door into ChatGPT’s audience for its advertising customers, and OpenAI gets access to Amazon’s advertiser base,...
Preparing for the Netflix-Amazon DSP Partnership

Preparing for the Netflix-Amazon DSP Partnership

The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across key markets including the U.S., U.K.,...