2021 Holiday Ads: Hope and Realism

2021 Holiday Ads: Hope and Realism

Ready for some memorable holiday ads? In response to widely reported supply chain issues, some brands have teed up their holiday ads to come weeks ahead of traditional schedules. And as was the case last year, the campaigns are tasked with addressing the elephant that...
Why Google Is Doubling Down on E-Commerce

Why Google Is Doubling Down on E-Commerce

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product searches begin on Amazon, not Google. Amazon is easily the Number One online retailer, and that’s...
Why Streaming Companies Are Embracing Ads

Why Streaming Companies Are Embracing Ads

Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications for streaming companies and advertisers: the launched of a tiered version in which consumers...