How Generative AI Improves Customer Segmentation

How Generative AI Improves Customer Segmentation

Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true of businesses that have amassed first-party customer data...
Consumer Behavior Underscores the Value of Analytics

Consumer Behavior Underscores the Value of Analytics

How does an advertiser reach consumers this summer? On the one hand, consumers say they are living more frugally amid inflation. More than half of consumers surveyed by Numerator said that inflation and high gas prices are affecting how they celebrate major holidays...
Google Analytics 4: Advertiser Q&A

Google Analytics 4: Advertiser Q&A

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace the current version of the popular web analytics service, known as Universal Analytics (UA). This news...