How Verizon Media Is Evolving

How Verizon Media Is Evolving

Verizon Media (formerly known as Oath) is enduring a transition. But advertisers, especially business-to-business brands, should keep the company on their radar screens and be ready to act on some of the changes occurring at the subsidiary of Verizon Communications....
3D for Brands: No Longer a Novelty

3D for Brands: No Longer a Novelty

3D is no longer a novelty. It’s becoming a way for businesses to share both advertisements and organic content. Case in point: Bing Ads recently teamed with Samsung to create 3D advertisements that display when consumers search for Samsung Galaxy devices on the Bing...
Advertiser Q&A: Bing LinkedIn Profile Targeting

Advertiser Q&A: Bing LinkedIn Profile Targeting

Bing has been rolling out in beta mode a feature that makes it possible for businesses to target Bing advertisements by relying on LinkedIn data. The feature, known as LinkedIn profile targeting, is an example of how Microsoft is monetizing LinkedIn a few years after...
Why Advertisers Need Bing

Why Advertisers Need Bing

I know of businesses that consider Microsoft’s Bing search engine to be a “cover-your-bases” alternative to Google. But Bing continues to grow as a strong advertising platform on its own terms. As The Verge reported recently, Bing is contributing to surging growth at...