How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...
Is Search Ready for Conversational AI?

Is Search Ready for Conversational AI?

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that incorporate conversational AI, or chatbots that answer searchers’ queries with detailed,...