Why Advertisers Should Care about ChatGPT Advertising

Why Advertisers Should Care about ChatGPT Advertising

OpenAI is steadily turning ChatGPT into an advertising platform. The company recently launched a self-serve Ads Manager that allows advertisers to buy and manage ChatGPT ads directly instead of relying solely on pilots or managed-service relationships. The move...
What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...
Is Search Ready for Conversational AI?

Is Search Ready for Conversational AI?

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that incorporate conversational AI, or chatbots that answer searchers’ queries with detailed,...