3D for Brands: No Longer a Novelty

3D for Brands: No Longer a Novelty

3D is no longer a novelty. It’s becoming a way for businesses to share both advertisements and organic content. Case in point: Bing Ads recently teamed with Samsung to create 3D advertisements that display when consumers search for Samsung Galaxy devices on the Bing...
Advertising Powers Google’s Future

Advertising Powers Google’s Future

In recent weeks, we have seen a flurry of earnings announcements from the major digital advertising platforms, including the big three: Amazon, Facebook, and Google. Together these companies account for 62 percent of all digital ad spend, according to eMarketer....
Get Ready for LinkedIn Live

Get Ready for LinkedIn Live

Live, from Sunnyvale, California: it’s LinkedIn Live! LinkedIn is rolling out a new feature that makes it possible for businesses and people to create live content. With LinkedIn Live, members of LinkedIn’s 562-million-strong community will be able to livestream...
Facebook Shares an Advertising Roadmap for 2019

Facebook Shares an Advertising Roadmap for 2019

Call it was the meltdown that wasn’t. As Facebook prepared to announce its quarterly earnings January 30, there was a lot of public speculation that its scandal-ridden year might finally scare away advertisers and members. The doubters were wrong. Here’s what Facebook...
Why Netflix Might Embrace Advertising

Why Netflix Might Embrace Advertising

Netflix and its boosters are celebrating the company’s first ever Best Picture Oscar nomination for Roma – but the company is also catching fire from investors. Although its fourth-quarter 2018 financial results beat Wall Street estimates for earnings per share,...