Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...
Keep Advertising on Facebook — Carefully

Keep Advertising on Facebook — Carefully

How concerned should advertisers be about Facebook in light of the credibility problems that the world’s largest social network has been facing lately? The answer depends on how you use Facebook to advertise. If you rely on Facebook solely to achieve visibility, you...
More Brands Are Loving Facebook Live

More Brands Are Loving Facebook Live

Facebook Live is picking up steam. According to a recent report from think tank L2, Facebook livestreams are accounting for a larger percentage of brands’ total Facebook video content creation. In August 2016, Facebook Live comprised 1.09 percent of total Facebook...