How to Market to Gen X

How to Market to Gen X

Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — Gen X has sometimes been mistakenly viewed as being small in size, ergo less...
Facebook Reels: What Brands Need to Know

Facebook Reels: What Brands Need to Know

One year after Instagram announced the debut of short-form video feature Instagram Reels, parent company Facebook is joining the party. Reels first debuted on Instagram in 2020 in a clear bid to compete with TikTok. Facebook, having recently announced its plans to...
The Impact of Apple’s New iOS Privacy Controls

The Impact of Apple’s New iOS Privacy Controls

Earlier in 2021, Apple tightened privacy controls through an update to its iOS operating system. The news created alarm among advertisers and ad platforms (notably, Facebook) who said they believe Apple is hurting their ability to serve up effective and relevant...