True Interactive
  • About
  • What we do
    • Paid Media
      • Paid Search & Shopping
      • Retail Media
      • Programmatic
      • Paid Social
      • AI-Powered Solutions
    • Analytics & Measurement
      • Strategy & Planning
      • Custom Reporting
      • Attribution
      • Implementation & Management
  • Our Work
  • Careers
  • News
  • Contact
Research Shows That Having a Strong Social Media Presence Pays Off

Research Shows That Having a Strong Social Media Presence Pays Off

by Taylor Hart | May 18, 2020 | Facebook

Having a strong social media presence pays off for your brand – literally. That’s what research from Sprout Social shows. Sprout Social surveyed consumers and social marketers between February 28 and March 4. As reported in Mobile Marketer, the survey reveals: Nine...
Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

by Tim Colucci | May 4, 2020 | Advertising

The week of April 27 was especially important for the online advertising world. The three companies that account for nearly 70 percent of online ad spend – Amazon, Facebook, and Google – all announced quarterly earnings. Here was the first time advertisers would see...
How Brands Are Succeeding with Social Media Advertising

How Brands Are Succeeding with Social Media Advertising

by Taylor Hart | May 1, 2020 | Advertising

There’s a disconnect between how businesses and consumers are behaving on social media during the coronavirus pandemic. As reported in The Wall Street Journal, people are spending more time on social apps such as Facebook, but businesses have scaled back their...
Consumer Spend on Mobile Hits Record Levels in Q1 2020

Consumer Spend on Mobile Hits Record Levels in Q1 2020

by Morgan Reilly | Apr 3, 2020 | Mobile

On April 1, I blogged about some trends in mobile behavior based on a 2020 App Annie State of Mobile report. As if on cue, App Annie then revised its report to note the incredible surge in mobile usage during the first quarter of 2020 as people have practiced social...
Will Increased Scrutiny Make Google More Transparent?

Will Increased Scrutiny Make Google More Transparent?

by Mark Smith | Nov 15, 2019 | Advertising, Google

It’s been a tough week for Google from a PR standpoint. On November 11, The Wall Street Journal published a story about how Google has been collecting Americans’ personal health data as part of an ambitious foray into healthcare. Although Google was not accused of any...
« Older Entries
Next Entries »

Logo

About

Our work

About us

Discover

News & Articles

Careers

Contact

services

Analytics

Paid Media

Copyright © True Interactive 2025. All rights reserved. Privacy policy.

X
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}