Google Analytics 4: Advertiser Q&A

Google Analytics 4: Advertiser Q&A

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace the current version of the popular web analytics service, known as Universal Analytics (UA). This news...
Advertisers, Watch Your Referrals

Advertisers, Watch Your Referrals

At True Interactive, we use tools such as Google Analytics to monitor and measure everything we do. And doing so includes keeping close tabs on referral traffic. Referral traffic consists of visits that come to your site from sources outside of Google’s search engine....