Advertiser Q&A: Amazon Display Ads

Advertiser Q&A: Amazon Display Ads

All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under one offering, Amazon Advertising, to help businesses capitalize on the gushing river...
Coming Soon: A $1 Trillion Holiday Shopping Season

Coming Soon: A $1 Trillion Holiday Shopping Season

Get ready for a strong holiday shopping season. eMarketer has raised its 2018 holiday shopping forecast, with total retail spending growth expected to be 4.1 percent, up from eMarketer’s previous prediction of a 3.8 percent growth rate. The 2018 season will approach...
It’s Always Black Friday

It’s Always Black Friday

If the holiday shopping season seems to be starting earlier, you are not imagining things. When I look at our digital advertising spend for retail clients, I see an larger-than-usual uptick going back to the first full week of November – more so than we expect to see...