Are Meta’s Problems as Bad As They Seem for Advertisers?

How Meta Is Defending Its Advertising Turf

Meta, the second-largest online advertising platform in the world, faces numerous challenges ranging from stricter privacy controls to the emergence of new competitors such as Amazon Ads and TikTok. Meta, like the market leader Google, is defending its position the...
The Most Popular Social Media Apps for Teens

The Most Popular Social Media Apps for Teens

How are teens spending their time on social media these days? This is an important question for advertisers. That’s because teens spend money. They talk about their favorite brands with each other. Their preferences influence the popular cultural trends that...