Advertising and Marketing in the Metaverse

Advertising and Marketing in the Metaverse

The metaverse is hot. One need look no further for proof than the fact that Facebook changed its company name to Meta in October 2021. Consequently, the metaverse is one of the most talked-about topics in business right now. Companies are already figuring out how to...
Why Advertisers Love Baby Boomers

Why Advertisers Love Baby Boomers

Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer look at why: Baby Boomers Defined Baby Boomers are the generation sandwiched between the...
Twitch Is Hot: Here’s Why

Twitch Is Hot: Here’s Why

As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...