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How Meta’s Muse AI Agent Could Change Digital Advertising

How Meta’s Muse AI Agent Could Change Digital Advertising

by Jessica Leibfritz | Oct 11, 2026 | Advertising, Meta

Meta’s new Muse AI agent can shop for you. Give it something to find, and Muse can search retailers, compare the options, and complete a purchase with your approval. Agentic shopping is far from commonplace, but Muse raises an interesting question for advertisers:...
Why Meta’s Big Move with Reels Trending Ads Is a Big Deal for Advertisers

Why Meta’s Big Move with Reels Trending Ads Is a Big Deal for Advertisers

by Morgan Reilly | Oct 15, 2025 | Facebook, Instagram, Meta

Meta recently announced that it is expanding Reels Trending Ads (formerly in beta) to a much wider set of advertisers. What makes the announcement significant is not just access, but proof: in early tests, Reels Trending Ads have shown about a 20% lift in unaided...
Meta’s Superintelligence Labs: 5 Ways Advertisers Could Be Affected

Meta’s Superintelligence Labs: 5 Ways Advertisers Could Be Affected

by Taylor Hart | Aug 7, 2025 | AI, Meta

Meta has launched an initiative called Superintelligence Labs, a division focused on building advanced, personal AI agents that help people think, create, and make decisions. CEO Mark Zuckerberg has positioned this as a long-term effort to build “personal...
Should You Let AI Handle Your Advertising?

Should You Let AI Handle Your Advertising?

by Kurt Anagnostopoulos | Jun 15, 2025 | Uncategorized

Meta recently announced that by 2026, it will be able to handle all online advertising for its clients, lock, stock and barrel, from ideation to campaign management. Meanwhile, Amazon and Google continue to develop new tools to help advertisers automate more creative...
2025 Advertising and Marketing Predictions

2025 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Jan 16, 2025 | Advertising, AI

The advertising and marketing industry stands at the crossroads of change once again. As AI continues to redefine the way businesses interact with consumers, the landscape will be shaped by innovations in ad platforms, evolving privacy concerns, and shifts in consumer...
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