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Why Big Retailers Are Ramping up Holiday Shopping Promotions – and What Advertisers Should Do

Why Big Retailers Are Ramping up Holiday Shopping Promotions – and What Advertisers Should Do

by Kurt Anagnostopoulos | Oct 5, 2021 | Advertising

It still feels a bit like summer in early October, and retailers are already starting to ramp up their holiday shopping promotions: On September 29, Walmart announced its Top-Rated by Kids Toy List, “featuring the must-have toys of the holiday season.” On September...
How Retailers Can Prepare for the 2021 Holiday Season

How Retailers Can Prepare for the 2021 Holiday Season

by Kurt Anagnostopoulos | Sep 29, 2021 | Advertising, Retail

Will there be a return to a pre-Covid holiday season? Yes, and no. Shoppers are coming back to stores – so the holiday season will be more omnichannel than it was in 2020. But shoppers now face another set of challenges that could once again make the holiday season...
How Businesses Are Navigating Back-to-School Season with Digital Marketing

How Businesses Are Navigating Back-to-School Season with Digital Marketing

by Max Petrungaro | Aug 18, 2021 | Advertising

Back-to-school season is complicated this year. On the one hand, the proliferation of vaccines has created a certain sense of Covid-19 being sometime we can live with. But for kids, there isn’t necessarily a clear-cut “back to normal.” Although teens can be...
The Holiday Shopping Season Delivers Early Lessons for Retailers

The Holiday Shopping Season Delivers Early Lessons for Retailers

by Kurt Anagnostopoulos | Dec 1, 2020 | Retail

The holiday shopping season is in full swing now. Granted, it’s a looking a lot different than it did in years past, with the pandemic influencing consumers’ moods and their shopping habits. But already, some important lessons are emerging that may affect retailing...
No More Shopping Stampedes: How Black Friday Is Changing

No More Shopping Stampedes: How Black Friday Is Changing

by Kurt Anagnostopoulos | Oct 23, 2020 | Retail

Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in previous seasons. And people who shop in stores will rely on services such as curbside...
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