True Interactive
  • About
  • What We Do
    • Paid Media
      • Paid Search & Shopping
      • Retail Media
      • Programmatic
      • Paid Social
      • TrueIntelligence
    • Analytics & Measurement
      • Strategy & Planning
      • Custom Reporting
      • Attribution
      • Implementation & Management
  • Work
  • TrueIntelligence
  • Insights
  • Careers
  • Contact
  • Let’s talk
Let’s talk
3 Ways to Gear up for Black Friday with Online Advertising

3 Ways to Gear up for Black Friday with Online Advertising

by Kurt Anagnostopoulos | Nov 12, 2019 | Advertising, Google

Black Friday is coming in hot! We’re already seeing an explosion of deals. For instance, Walmart has gone live with a wave of reductions and early Black Friday deals. Amazon’s Black Friday “preview” features a smart home device bundle deal. And not to be outdone, on...
3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

by Kurt Anagnostopoulos | Oct 9, 2019 | Retail

The holidays are always in season for retailers. Even though holiday shopping traditionally does not begin until the week of Black Friday, advertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop...
Online Holiday Shopping Season Hits $126 Billion

Online Holiday Shopping Season Hits $126 Billion

by Kurt Anagnostopoulos | Jan 23, 2019 | Retail

Winning the hearts and minds of consumers during the holidays increasingly means having a digital strategy to attract and convert them. According to Adobe Analytics, consumers spent $126 billion online during the 2018 holiday season, an increase of 16.5 percent year...
Advertiser Q&A: Google Showcase Shopping Ads

Advertiser Q&A: Google Showcase Shopping Ads

by Tim Colucci | Dec 4, 2018 | Google, Uncategorized

Google has been beefing up its showcase shopping ads product to help retailers spice up their holiday advertisements. Showcase shopping ads make it possible for businesses to group together related products to merchandise them more effectively. The format is tailored...
The Key to a Successful Holiday Season: Shipping

The Key to a Successful Holiday Season: Shipping

by Kurt Anagnostopoulos | Nov 19, 2018 | Retail

Black Friday and Cyber Monday deals are just table stakes for retailers to compete in the first-ever $1 trillion holiday shopping season. The real competitive advantage is coming from shipping. Based on the client work I do, I’ve always known that favorable shipping...
« Older Entries
Next Entries »

Logo

About

Our work

People

About us

Discover

TrueIntelligence

News & Articles

Careers

Contact

services

Analytics

Paid Media

Social Media

Programmatic

Copyright © True Interactive 2026. All rights reserved. Privacy policy.

X
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}