The Most Popular Social Media Apps for Teens

The Most Popular Social Media Apps for Teens

How are teens spending their time on social media these days? This is an important question for advertisers. That’s because teens spend money. They talk about their favorite brands with each other. Their preferences influence the popular cultural trends that...
Why Snapchat Launched Dynamic Travel Ads

Why Snapchat Launched Dynamic Travel Ads

Just in time for a crazy 2022 travel season, Snapchat has introduced Dynamic Travel Ads. This ad unit was developed for airlines, hotels, online travel agencies, and tours. It’s the first time Snapchat has introduced a category of Dynamic Ads outside of eCommerce. The...
Why Google Brought Advertising to YouTube Shorts

Why Google Brought Advertising to YouTube Shorts

During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses offer advertisers a tremendous inventory for creating highly...
Twitter Goes 3D with Advertising — Should You?

Twitter Goes 3D with Advertising — Should You?

Three-dimensional advertising can create an immersive encounter for users, and Twitter clearly understands this: the social networking service recently announced the launch of a new advertising unit, Product Explorer Ads, which displays content in a 3D format. No,...