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Why Social Media Advertising Is Overtaking Paid Search

Why Social Media Advertising Is Overtaking Paid Search

by Morgan Reilly | May 18, 2024 | Social media

Search no longer rules adland. WARC’s Global Advertising Trends report unveils a seismic shift – social media has dethroned paid search as the top advertising channel. The numbers speak for themselves: $247.3 billion in 2024, illustrating social media’s rise, versus...
IAB: Where Your Business Should Advertise Online in 2024

IAB: Where Your Business Should Advertise Online in 2024

by Kurt Anagnostopoulos | Apr 26, 2024 | Advertising

If you have been faithfully investing your marketing budget in online advertising despite gloom-and-doom predictions of an economic recession, you are in good company. The latest IAB/PwC Internet Advertising Revenue Report reveals that online advertising has remained...
2024 Advertising and Marketing Predictions

2024 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Jan 30, 2024 | Advertising

The advertising and marketing industry faces a year of growth and transition. The demise of third-party cookies will challenge marketers to get more creative and resourceful in how they advertise, but the rise of AI will create opportunities in areas such as video...
Are Meta’s Problems as Bad As They Seem for Advertisers?

Are Meta’s Problems as Bad As They Seem for Advertisers?

by Héctor Ariza | Oct 28, 2022 | Facebook, Instagram, Meta

Just when you think things couldn’t possibly get worse for Meta, along comes another disastrous earnings announcement. On October 26, Meta, the parent of Facebook and Instagram, announced third-quarter earnings characterized by declining revenue and profits. Quarterly...
Will Brands Cozy up to Geneva, the No-Like Zone?

Will Brands Cozy up to Geneva, the No-Like Zone?

by Amanda Drendel | Sep 20, 2022 | Social media

Group chat app Geneva is setting out to disrupt some established norms: unlike its peers, the group communication platform is jettisoning familiar benchmarks like follower counts and Likes. An unconventional approach, perhaps, but people are responding: the app’s user...
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