Why Triller Is a Thriller

Why Triller Is a Thriller

Have you heard of Triller? The video-making social app has been around since 2015, but only recently has it started to show signs of becoming a genuine rival to TikTok. Should marketers care? In a word: yes. Read on to learn why. What Is Triller? Like TikTok, Triller...
What Comes After the Super Bowl LIV Ads?

What Comes After the Super Bowl LIV Ads?

Are you ready for some Super Bowl ads? At this point, Super Bowl advertising has become something like Black Friday: not a single day of activity like it used to be, but a phenomenon that stretches over a period of days. As of this writing, we’re seeing a number of...
The Super Bowl Is Over — But the Ads Endure

The Super Bowl Is Over — But the Ads Endure

The Super Bowl was a super bust. Super Bowl LIII achieved its lowest ratings since 2008. The game attracted 98.2 million viewers, down from 103 million viewers in 2018 and 111 million in 2017. And the NFL cannot blame a decline in general viewership from the regular...