Walmart Asserts Its Leadership in Advertising

Walmart Asserts Its Leadership in Advertising

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new advertising platform. The goal? To make Walmart an even bigger player in the...
The Consumer Privacy Rights Act: Advertiser Q&A

The Consumer Privacy Rights Act: Advertiser Q&A

The state of California has passed the Consumer Privacy Rights Act. This legislation allows consumers to prevent businesses from sharing personal information and limits businesses’ use of personal information including precise geolocation, race, ethnicity, and health...
Advertiser Q&A: Connected TV

Advertiser Q&A: Connected TV

As we blogged in 2019, we are living in a connected TV (CTV) era, one in which audiences are fragmented, consuming content across multiple devices and channels. CTV provides brands with tremendous opportunity, but some confusion persists about what it is exactly. Read...