Why College Athletes Are a Co-Branding Gold Mine

Why College Athletes Are a Co-Branding Gold Mine

As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
Google Launches New Video Campaign Types

Google Launches New Video Campaign Types

Nine out of 10 marketers use video as a marketing tool – an all-time high, according to HubSpot. Ninety six percent of marketers  — more than at any point in the past nine years — told HubSpot they see video as an “important part” of their marketing strategy. So it’s...