The TikTok Controversy: Advertiser Q&A

The TikTok Controversy: Advertiser Q&A

By Kurt Anagnostopoulos and Mark Smith Will TikTok get banned in the United States? And why is TikTok even running afoul of the U.S. government? Those questions and many others continue to arise as TikTok faces closer scrutiny by U.S. lawmakers – mostly recently when...
True Interactive Named a 2023 Google Premier Partner

True Interactive Named a 2023 Google Premier Partner

One of the ways True Interactive advocates for our clients is by forming strong relationships with the leading ad tech companies in the world. And Google is certainly one of them. Google commands the largest share of the online advertising market. The company...
How Meta Is Rebounding

How Meta Is Rebounding

Meta is back. The company’s market capitalization lost considerable value in 2022 after failing to meet its financial targets. A costly investment into the emerging metaverse has been ridiculed. But Meta is showing signs of a much brighter 2023. The Wall Street...
Is Search Ready for Conversational AI?

Is Search Ready for Conversational AI?

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that incorporate conversational AI, or chatbots that answer searchers’ queries with detailed,...