Why Meta Reported a Strong First Quarter for 2023

Why Meta Reported a Strong First Quarter for 2023

Meta’s ad business is back on the upswing, and AI is a big reason. On April 26, Meta reported its first increase in sales in nearly a year because of an improvement in its advertising business. This happened because Meta’s short-form video feature, Reels, is...
Google Accelerates AI-Driven Search

Google Accelerates AI-Driven Search

The New York Times reported recently that Google is accelerating its efforts to rethink search with AI. For example, Google is using AI to better understand user intent, refine search queries, and deliver highly relevant results. And as we have blogged, Google...
Amazon Loses Ground in Social Commerce

Amazon Loses Ground in Social Commerce

When it comes to social commerce, Amazon isn’t the only dog in the fight anymore. While Amazon may still be the top product search channel for consumers, it is ceding ground as consumers increasingly turn to social platforms for shopping. In fact, social media is...
The TikTok Controversy: Advertiser Q&A

The TikTok Controversy: Advertiser Q&A

By Kurt Anagnostopoulos and Mark Smith Will TikTok get banned in the United States? And why is TikTok even running afoul of the U.S. government? Those questions and many others continue to arise as TikTok faces closer scrutiny by U.S. lawmakers – mostly recently when...