Why Walmart Connect Is Winning

Why Walmart Connect Is Winning

For the first time, Walmart shared how much money its advertising business, Walmart Connect, is generating. And business is good. In announcing its quarterly earnings February 17, Walmart said that Walmart Connect achieved $2.1 billion in revenue in 2021. Why is...
True Interactive Named a 2022 Google Premier Partner

True Interactive Named a 2022 Google Premier Partner

You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the...
Why TikTok Influencer Marketing Is Heating Up

Why TikTok Influencer Marketing Is Heating Up

TikTok recently created a relationship with software firm CreatorIQ to help brands find the right influencers on TikTok. This news illustrates the growing importance of influencer marketing, a type of social media marketing that involves endorsements and product...
How Google Is Growing Its E-Commerce Advertising Business

How Google Is Growing Its E-Commerce Advertising Business

We all know e-commerce has exploded over the past 24 months. Google knows all too well. The surge in e-commerce was a boon to rival Amazon in terms of search traffic and revenue gained. But as we’ve reported, Google has also been working hard to fight back by becoming...