Why Twitter Is Succeeding

Why Twitter Is Succeeding

Twitter never got the memo that predicted its failure.  As far back as 2016, pundits have been forecasting the demise of the microblogging service, citing, among other things, a lack of direction and a stagnant user base. Even when Twitter’s stock value rose in 2020,...
Google’s Optimized Targeting Feature: Advertiser Q&A

Google’s Optimized Targeting Feature: Advertiser Q&A

Managers of Google Ads accounts were surprised recently when Google began to gradually roll out a new feature, optimized targeting, apparently with little fanfare. It’s important that Google Ads users understand what’s going on with optimized targeting. The new...
Why Advertisers Love Baby Boomers

Why Advertisers Love Baby Boomers

Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer look at why: Baby Boomers Defined Baby Boomers are the generation sandwiched between the...