How Twitch Is Appealing to Advertisers

How Twitch Is Appealing to Advertisers

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding opportunities for /twitchgaming, a...
Why Streaming Companies Are Embracing Ads

Why Streaming Companies Are Embracing Ads

Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications for streaming companies and advertisers: the launched of a tiered version in which consumers...
Walgreens Doubles Down on Its Advertising Business

Walgreens Doubles Down on Its Advertising Business

In December 2020, Walgreens launched its own advertising business, Walgreens Advertising Group, wag.  Now Walgreens is doubling down on advertising by expanding wag’s capabilities into over-the-top (OTT) services, connected TV (CTV) and traditional linear TV across...