How Verizon Media Is Evolving

How Verizon Media Is Evolving

Verizon Media (formerly known as Oath) is enduring a transition. But advertisers, especially business-to-business brands, should keep the company on their radar screens and be ready to act on some of the changes occurring at the subsidiary of Verizon Communications....
YouTube’s Bumper Machine: No Substitute for Creativity

YouTube’s Bumper Machine: No Substitute for Creativity

YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form an impression.  At Google’s annual Marketing Live event, YouTube unveiled a product called Bumper...
Google Maps: Opportunities in Advertising

Google Maps: Opportunities in Advertising

Bloomberg’s recent article speculating that Google could make Google Maps a bigger advertising platform, just as Google has done with search in general, has created a stir. On the one hand, the promise of more advertising development on Maps has generated excitement...