Why Google Smart Shopping Is a Boon for Retailers

Why Google Smart Shopping Is a Boon for Retailers

School is always in session at True Interactive. We regularly learn about Google products through Google’s Partner Academy, which keeps its advertising partners in the know about key product updates.  At a recent Partner Academy event in Chicago, we got immersed in...
Google Broadens Exact Match: What You Need to Know

Google Broadens Exact Match: What You Need to Know

Our clients have been asking us about some recent news regarding how Google defines exact match. Here’s what’s going on and what you need to know: Broadening “Exact Match” Exact match is a keyword match type. With exact match keywords, a business can conduct a paid...
Advertiser Q&A: Bing LinkedIn Profile Targeting

Advertiser Q&A: Bing LinkedIn Profile Targeting

Bing has been rolling out in beta mode a feature that makes it possible for businesses to target Bing advertisements by relying on LinkedIn data. The feature, known as LinkedIn profile targeting, is an example of how Microsoft is monetizing LinkedIn a few years after...
Google Responsive Ads: What You Need to Know

Google Responsive Ads: What You Need to Know

Google is working harder to woo advertisers as the company faces stiffer competition from Amazon and Facebook. For example, Google rolled out responsive search ads and responsive display ads to make the advertising platform more flexible for brands. It is important...
Advertiser Q&A: Amazon Display Ads

Advertiser Q&A: Amazon Display Ads

All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under one offering, Amazon Advertising, to help businesses capitalize on the gushing river...