4 Ways to Turn Employees into Brand Ambassadors

4 Ways to Turn Employees into Brand Ambassadors

by | Nov 10, 2017 | Social media

Your biggest social media advocates might be hiding in plain sight: your employees. Compelling content, influencer outreach, and paid media are important elements of any social media strategy. But too often, businesses overlook or undervalue the role of their own...
Advertiser Q&A: Local Services by Google

Advertiser Q&A: Local Services by Google

by | Nov 2, 2017 | Marketing

In 2015, Google began testing Home Service Ads, a digital advertising platform aimed at providers of on-location services such as plumbing, heating, and painting. The program is live in 17 U.S. cities. Google has now rebranded Home Service Ads as Local Services by...
Google Delivers an October Surprise to Advertisers

Google Delivers an October Surprise to Advertisers

by | Oct 26, 2017 | Marketing

Managing your AdWords budget has gotten a lot more complicated. Recently, Google announced that AdWords campaigns can spend as much as twice their average daily budget – a steep increase from when Google allotted itself only a 20-percent leeway to increase a...
Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

by | Oct 18, 2017 | Social media

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...