YouTube’s Bumper Machine: No Substitute for Creativity

YouTube’s Bumper Machine: No Substitute for Creativity

YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form an impression.  At Google’s annual Marketing Live event, YouTube unveiled a product called Bumper...
YouTube Fights to Keep Its Platform Safe

YouTube Fights to Keep Its Platform Safe

YouTube once again finds itself in hot water. Recently, businesses such as Disney and Nestle pulled their ads from the platform after a concerned YouTuber called attention to the number of predatory comments and videos targeting children. In response, YouTube...
Brands, Get Ready for Video on LinkedIn

Brands, Get Ready for Video on LinkedIn

Organic video for company pages is coming to LinkedIn. It’s only a matter of time. Businesses need to be ready to capitalize on the opportunity. Video content is already a major way businesses and people communicate on the internet. According to Kleiner Perkins, video...