Why Walmart Connect Is Winning

Why Walmart Connect Is Winning

For the first time, Walmart shared how much money its advertising business, Walmart Connect, is generating. And business is good. In announcing its quarterly earnings February 17, Walmart said that Walmart Connect achieved $2.1 billion in revenue in 2021. Why is...
Why Retailers Are Launching Ad Businesses

Why Retailers Are Launching Ad Businesses

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and offsite display ads, onsite and offsite video ads, social ads, and in-store ads. According to Best Buy,...
Why Walmart Connect Is Winning

Walmart Asserts Its Leadership in Advertising

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new advertising platform. The goal? To make Walmart an even bigger player in the...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...